§1 GENERAL PROVISIONS

This Privacy Policy and Cookies Policy defines the rules for processing and protecting personal data provided by Users and Cookies, as well as other technologies appearing on the website and in the online store available at https://livedguides.pl/.

The Administrator of the website and the personal data provided within it is Słucham Media sp. z o. o. with its registered office in Warsaw, 02-141, ul. Ustrzycka 6, entered into the Register of Entrepreneurs of the National Court Register under KRS number: 0001168597, NIP: 5223332492, REGON: 54149964400000, share capital in the amount of PLN 5,000, as per the information corresponding to the current extract from the Register of Entrepreneurs contained in the Central Information of the National Court Register, represented by Marta Niemira – President of the Board.

I care about the security of personal data and the privacy of the Website User. I am glad you visited my Website. In case of any doubts regarding the provisions of this Privacy Policy and Cookies Policy, please contact the Administrator via e-mail: marta@agencjaslucham.pl.

The Administrator reserves the right to make changes to the privacy policy, and every User of the site is bound by the knowledge of the current privacy policy. Reasons for changes may include: development of internet technology, changes in generally applicable law, or the development of the Website through the use of new tools by the Administrator. The publication date of the current Privacy Policy is located at the bottom of the page.

§2 DEFINITIONS

Administrator – Słucham Media sp. z o. o. with its registered office in Warsaw, 02-141, ul. Ustrzycka 6, entered into the Register of Entrepreneurs of the National Court Register under KRS number: 0001168597, NIP: 5223332492, REGON: 54149964400000, share capital in the amount of PLN 5,000, represented by Marta Niemira – President of the Board.

User – any entity staying on and using the website.

Website and/or Online Store – the website and online store located at https://livedguides.pl/.

Form or Forms – places on the Website that allow the User to enter personal data for specified purposes, e.g., for sending a newsletter, placing an order, or contacting the User.

Newsletter – means a free service provided electronically by the Administrator to the User by sending electronic letters, through which the Administrator informs about events, services, products, and other elements relevant from the Administrator's point of view and/or to fulfill the Administrator's legitimate purpose, which is direct marketing, including sending marketing and commercial content with the User's consent. Detailed information about the Newsletter is provided later in this policy.

GDPR – means Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation).

Personal Data Protection Act – the Act of May 10, 2018, on the protection of personal data (Journal of Laws 2018, item 1000, as amended).

Electronic Services Act – the Act of July 18, 2002, on the provision of services by electronic means (Journal of Laws of 2020, item 344, as amended).

Telecommunications Law – the Act of July 16, 2004, Telecommunications Law (Journal of Laws of 2021, item 576, as amended).

§3 PERSONAL DATA AND RULES OF PROCESSING

WHO IS THE CONTROLLER OF THE USER'S PERSONAL DATA? The controller of the User's personal data is Słucham Media sp. z o. o. with its registered office in Warsaw, 02-141, ul. Ustrzycka 6, KRS: 0001168597, NIP: 5223332492, REGON: 54149964400000, represented by Marta Niemira – President of the Board.

IS PROVIDING DATA VOLUNTARY? WHAT ARE THE CONSEQUENCES OF NOT PROVIDING IT? Providing data is voluntary; however, failure to provide certain information marked as mandatory will result in the inability to perform a given service, achieve a specific goal, or take specific actions. Providing non-mandatory or excessive data occurs based on the User's own decision and is processed based on Art. 6(1)(a) GDPR (consent).

FOR WHAT PURPOSES AND ON WHAT LEGAL GROUNDS DO WE PROCESS PERSONAL DATA? The User's personal data may be processed for:

• service performance or contract execution (Art. 6(1)(b) GDPR);
• issuing invoices and meeting tax obligations (Art. 6(1)(c) GDPR);
• granting discounts or informing about promotions (Art. 6(1)(a) GDPR);
• storing unpaid orders (Art. 6(1)(f) GDPR);
• handling complaints or claims (Art. 6(1)(b) and (c) GDPR);
• establishing, pursuing, or defending against claims (Art. 6(1)(f) GDPR);
• telephone contact for service-related matters (Art. 6(1)(b) GDPR);
• creating records related to GDPR and other regulations (Art. 6(1)(c) and (f) GDPR);
• archival and evidentiary purposes (Art. 6(1)(f) GDPR);
• analytical purposes, including Google Analytics and Facebook Pixel (Art. 6(1)(f) GDPR);
• using cookies on the Website (Art. 6(1)(a) GDPR);
• managing the Website and social media platforms (Art. 6(1)(f) GDPR);
• publishing User reviews (Art. 6(1)(a) GDPR);
• newsletter delivery (Art. 6(1)(f) GDPR and consent);
• direct marketing (Art. 6(1)(f) GDPR);
• social media advertising (Facebook Ads, YouTube, remarketing) (Art. 6(1)(a) and (f) GDPR).

HOW IS DATA COLLECTED? Only data provided by the User is collected, except for automatically collected data such as IP address, browser type, and operating system used for site administration and marketing analysis. These are not associated with specific individuals.

INFORMATION SOCIETY SERVICES The Administrator does not collect data from children. Users must be at least 16 years old to consent to the processing of personal data independently. If the User is under 16, they should not use the Website.

WHAT ARE THE USER'S RIGHTS? The User has the right to: access, data portability, correction, rectification, deletion (if no grounds for processing exist), restriction of processing, object to processing based on legitimate interest, and lodge a complaint with the President of the Personal Data Protection Office.

CAN THE USER WITHDRAW CONSENT? Consent may be withdrawn at any time, which will result in the removal of the e-mail address from the mailing list. Withdrawal does not affect the lawfulness of processing based on consent before its withdrawal.

DO WE TRANSFER DATA TO THIRD COUNTRIES? Data may be transferred outside the EU (e.g., to the USA) as the Administrator uses external providers like Meta (Facebook), Google, and MailerLite. These providers use GDPR compliance mechanisms such as Standard Contractual Clauses.

HOW LONG DO WE STORE DATA? Data is stored for the duration of the service, plus:

• for the period required by tax law (for accounting data);
• until an objection is effectively filed (for legitimate interest processing);
• until consent is withdrawn;
• for up to 3 years for newsletter unsubscriptions to defend against claims;
• for up to 1 year of subscriber inactivity.

DATA SECURITY User data is protected using appropriate technical and organizational measures to prevent unauthorized access. Access is limited to authorized persons only.

WHO ARE THE RECIPIENTS OF PERSONAL DATA? The Administrator uses external service providers such as:

• MailerLite Limited (newsletter/mailing system);
• Słucham Media sp. z o. o. (hosting, IT support, management);
• PARTNER R.DZIEKAN SPÓŁKA JAWNA (accounting);
• PayPro S.A. (payment processing).

HAVE WE APPOINTED A DATA PROTECTION OFFICER? The Administrator has not appointed a Data Protection Officer and performs these duties independently.

DO WE PROFILE USER DATA? User data will not be used for automated decision-making that affects legal rights. Profiling may be used for behavioral advertising (personalizing offers), which is based on anonymous statistical data (age, gender, interests).

§4 FORMS

a) Newsletter subscription form – requires name and e-mail. Subscription implies consent to receive commercial information via electronic means. b) Order form – requires name, company details, NIP, address, and e-mail to fulfill the order and meet legal/tax obligations. c) Complaint and withdrawal form – used for processing returns and legal claims.

§5 DISCLAIMER AND COPYRIGHT

Content on the Website does not constitute professional advice. The Administrator is not responsible for the use of materials available on the site. All content is protected by copyright. Reproduction without consent may result in civil or criminal liability.

§6 TECHNOLOGIES

To use the Website, a device with Internet access, an active e-mail account, a web browser, and software capable of reading PDF, video, and MP3/MP4 formats are required.

§7 COOKIES POLICY

The Website uses cookies to improve User experience.

• Conversion Pixel (Facebook Ads) – used for managing ads and remarketing.
• Google Analytics – used for analyzing Website statistics.
• Google Ads – used for advertising campaigns.
• Recovery cookies – used for abandoned carts.

Users can change cookie settings in their browser at any time. Restricting cookies may affect Website functionality.

§8 CONSENT TO COOKIES

Upon first entering the Website, the User must consent to cookies or take actions indicated in the message. Using the site implies consent. Settings can be changed in the browser's "Help" section.

§9 SERVER LOGS

Using the Website involves sending queries to the server, which are saved in logs (IP address, time, browser info). Logs are used for administration and are not used to identify the User.

Publication Date: 6.10.2025 Last Update Date: 6.10.2025